Never underestimate the power of simplicity...
http://www.businessweek.com/smallbiz/content/may2008/sb20080516_673078.htm
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New entrepreneurs - check out the videos on the DEMO site to give you ideas on how to whittle your pitch about your new product to 6 impactful minutes. http://www.demo.com. If you're into following what other entrepreneurs are doing, DEMO covers the news of companies that launch product at its conferences.
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